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Hovid Berhad is a global pharmaceutical company with over 82 years of history, dedicated to improving human health through high-quality products and continuous innovation. As one of Malaysia's leading generic drug exporters, Hovid employs approximately 1,300 people and offers a product range that includes over 400 generic drugs, over-the-counter medications, and health supplements. Its business network spans more than 50 countries worldwide. Hovid is actively expanding into high-end markets in Europe, the U.S., Australia, and Africa, strengthening its global influence. Each year, Hovid participates in CPHI, one of the pharmaceutical industry’s most important trade exhibitions. At this premier event, Hovid showcases its latest research and product innovations, seeking business opportunities and partnerships with global collaborators. |
Communication Challenges Amidst the Exhibition Noise
The CPHI event is bustling with crowds and excitement, but also comes with unavoidable noise. For Hovid, clearly and effectively communicating its brand vision, product advantages, and collaboration prospects to potential distributors and partners is crucial. However, the background noise, foot traffic, and difficulty of communicating over long distances made important business discussions and product demonstrations challenging. Visitors often struggled to hear the presentations, and speakers had to repeatedly raise their voices. This not only led to missed information and misunderstandings but also impacted Hovid’s professional image and the depth of interaction with potential partners. Ensuring zero information loss and enhancing audience engagement in such a noisy environment became an urgent challenge for Hovid at this critical exhibition.
RETEKESS Wireless Guide System for Immersive Communication
To address the communication challenges Hovid faced in the noisy exhibition setting, RETEKESS provided the T130P tour guide system solution. This advanced wireless communication system is specifically designed for large-scale event environments and ensures clear communication between speakers and attendees.
Each participant is equipped with a personal T131P receiver and headset, allowing them to hear the speaker clearly even in the crowded exhibition hall. The T130P guide system uses advanced noise-canceling technology to effectively filter out background noise and ensure crystal-clear voice transmission.
The system has a long-range transmission capability, with a range of up to 160 meters (525 feet) between the transmitter and receiver in open areas, ensuring stable operation even in large exhibition halls. The devices boast excellent battery life, with the transmitter lasting up to 20 hours and the receiver up to 36 hours, meeting the full-day requirements of the exhibition.
The system also features user-friendly functions, such as automatic pairing, which synchronizes the transmitter with all receivers’ channels, simplifying the operation process. The receiver allows users to adjust the volume between 0 and 10, enabling each attendee to find the most comfortable listening level.
Enhancing Engagement and Interactivity
Thanks to Retekess's wireless headsets and tour guide system, Hovid successfully enhanced attendee engagement and interaction during the 2025 CPHI event in Frankfurt. Participants could focus on the content of the presentations without being distracted by background noise. This not only made it easier for attendees to understand the technologies and products being showcased but also increased the interactivity and attractiveness of Hovid's booth, drawing in more potential partners.
By adopting Retekess's wireless headsets and guide system, Hovid overcame communication challenges at this major global pharmaceutical event. The system not only improved the auditory experience during the exhibition but also significantly boosted participant engagement and interaction. Retekess's efficient communication solution ensured clear information delivery, providing strong support for Hovid to connect with global partners and showcase its innovative achievements.
